Posts Tagged ‘Storytelling’

10 Radically Different Resolutions for 2010

Tuesday, January 5th, 2010 by admin

Top 10 Communi-lutions to Improve How People Respond to You In Our Distraction-Driven Decade


Most of us resolve to shed extra pounds, get out of debt, or be more organized as we strive to reinvent ourselves in the New Year. But as the odometer turns over for 2010, what if we focus on a more professionally profound improvement?

Why not resolve to improve how people respond to you? Think of it as your New Year’s “Communi-lutions.” After all, interpersonal communication is radically different in today’s information-overload, distraction-driven decade, so isn’t it time to upgrade your ability to sell your ideas and lead effectively?

Here are my Top 10 Communi-utions to influence your world in the decade ahead:

1.Stop Informing, Start Influencing

The most important communication resolution you can make this year is to transform from being informational to influential. Stop data dumping like a linear play-by-play announcer. Instead, convert into the analyst – the color commentator. Your goal should be to shape people’s understanding and actions, not to dispense information.

2. Stay in Their Moment

Conquer today’s endless distractions by managing your own attention first. Resolve to be right here, right now when speaking with others. Focus on meeting their needs and values, instead of being caught up in your own concerns. Scan for signals and listen for values.

3. Frontload

Don’t bury the lead. People are impatient and overloaded today. Quickly nail your big idea and marry it to what’s most relevant to your listener.  People must grasp what’s in it for them – pronto – or they will tune you out. Frontloading your message is the antidote to rambling.

4. Use Goldilocks Candor

As a leader, you must get issues on the table in order to improve performance, so using the right level of candor is crucial. Think of it as a Goldilocks test: Not too hard, not too soft – it’s just right. Goldilocks candor prevents two common missteps: demoralizing and sugarcoating.

5. The Eyes Trump the Ears

Vision – the dominant sense – is a shortcut to clarity. Don’t create confusion with an avalanche of words. Use visuals instead of text whenever possible to help people analyze and understand new information, and integrate it quickly.

6. Talk in Triplets

Three is the world’s most powerful number because our minds crave information in multiples of three. If you want to ensure the clarity of a lengthy or complicated message, tap into the trilogy and use portion control by structuring your message around three key points.

7. Tell Stories

Stories have a longer shelf life than mind-numbing facts because they create mind pictures. Like a good movie, success stories and cautionary tales help others absorb, retain, and repeat your information and ideas.

8. Sound Decisive

Most people are surprised to learn that they don’t sound as decisive as they feel. Weak language and habitual hedging strip you of power. The language of leadership is decisiveness. It’s time to stop wavering and start firming up your communications.

9. Transfer Ownership

Let them own it and they’ll do it. People should feel as if they’re volunteering, not surrendering. A sense of self-discovery is often the difference between gaining commitment or compliance.   Shift your ideas and decisions to others so they will embrace them and act.

10. Adjust Your Energy

People constantly monitor you for the signals that you send.  Your vocal, facial, and body signals are crucial for a very powerful reason: reciprocity. People give back to you what you give to them. Most of us need an energy boost to balance likability and credibility, which generates commitment and action from others.

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onPoint Communication founder Connie Dieken transforms leaders into influential communicators. She’s the author of Talk Less, Say More, named a top business book for 2009.  A former Emmy Award-winning TV news anchor, Connie is an inductee of the Radio/Television Broadcasters Hall of Fame, winner of a Top 10 Women’s Business Owners Award, and an in-demand keynote speaker. You can reach her at Connie@StayOnPoint.com.

The Plumber Parable: Why Storytelling Matters

Monday, October 27th, 2008 by admin

Joe the Plumber

I can read your mind. Not another story about Joe the Plumber, you’re thinking.  Good news.  This isn’t about Joe, the nation’s newest household name invoked again and again during the final presidential debate. It’s about you and your ability to make a point that people actually remember, repeat and respond to.

Let’s start with this premise: you’re boring people with mind-numbingly dull factoids. Oh, you don’t mean to. But your messages are often mundane, so you’re being tuned out. Ignored. Overlooked.

What’s the antidote? A well-placed story, like the plumber parable. That’s why both candidates latched on to Joe, even though he later sprung a few leaks. Suddenly, complex, hard-to-comprehend issues like tax plans and health care options were vivid. Big, bald Joe had a repeatable narrative – for each party. Here are a few tips to help you tap into your inner storyteller to communicate your business goals and plans:

1.  Make it about them, not you. Help your audience envision themselves in the story. Tell it from the perspective of someone who’s similar to them, like Joe, not from your own viewpoint. That will trigger listeners to do two highly desirable things: to understand and care.

2.  Have a clear purpose that’s simple and spry. What is the specific idea that you’re trying to help people grasp? How will it change their lives? Keep the story’s essence in mind and resist the urge to incorporate too many lessons into one story. The story should be simple and spry to support your point, not become the point.

3.  Trim the fat. Don’t get bogged down in excess details. Your story is a means to the end, not the end itself. Share enough specifics to ignite imaginations, but not so many that your listeners get lost in irrelevant details.

4.  Discover the leaks yourself. Shortly after the candidates made Joe a household name, reporters and bloggers discovered a few problems with his Everyman story. His name wasn’t exactly Joe, he wasn’t a licensed plumber and he was delinquent on his taxes. Oops. Say it ain’t so, Joe! The moral of this story: thoroughly research your story’s star so inquiring minds don’t get distracted by side issues and discount you as a result. Today’s audiences can Google topics as you speak and some of them love to challenge you.

5.  Relive it as you tell it. When delivering your story, use what I call “planned spontaneity.” Make it real and unrehearsed-sounding so the audience can relate. If you’re presenting to a group, step out from behind the podium and speak conversationally.

I hear you talking back to your computer screen. “But Connie, I’m a bad storyteller,” the voice in your head is saying. You’re not. You just need to approach it from a business viewpoint. So go ahead – tell a story. You’ll help people absorb, retain and repeat your words to reach your business goals.

That’s better than being flushed away, isn’t it?

Make Your Point Like Warren Buffet

Wednesday, June 4th, 2008 by admin

Warren Buffett, Master Storyteller

One of the world’s richest men is a master storyteller.  Coincidence?  Not a chance. Warren Buffett, CEO of Berkshire Hathaway, ditches dry facts and replaces them with stories.

Why does America’s most successful investor bother to generate stories? Because he knows the return on investment.  Stories create clarity, not confusion.  Buffett purposefully uses storytelling as a form of knowledge management. And you should, too. You may be a humdrum storyteller right now, but you can improve with a few quick tips:

1. Tell success stories. What successes can you identify in your organization or your personal dealings? How have people benefitted as a result?  This is the meat of a good business story.

2. Your story must be significant. Spell out what has changed for the better.  Link your tale to concrete outcomes and it will gain weight and significance.  It will matter.

3. Your story should resonate. It must be truthful enough to shake the skeptics and reveal a universal truth that motivates people to act.  Aim to strike a chord with your audience, instead of merely being an historian.

4. Your story must sound distinctive. If it sounds like the same-old, same-old, it will be ignored.  Copycat versions of someone else’s story leave people feeling cheated.  Okay, your story can have a familiar ring to it, but it should be distinctive enough to compel a new a-ha moment.

5. End on a positive note. Leave your listeners feeling good. End with a purpose: define the lesson learned and the way forward.  This will give your story a long shelf life and lead to positive results.